![](https://www.tumblr.com/widgets/share/tool?posttype=photo&canonicalUrl=http%3A%2F%2Fwww.erlita.com%2Falbums%2Flandmarks-historical-buildings%2Fcontent%2Fphialdelphia-hard-rioc%2F&content=http%3A%2F%2Fwww.erlita.com%2Fstorage%2Fcache%2Fimages%2F000%2F098%2Fhardrock-may20%2Flarge.1593868796.jpg&caption=%3Cp%3E%3Cstrong%3E%3Ca href="http%3A%2F%2Fwww.erlita.com%2Falbums%2Flandmarks-historical-buildings%2Fcontent%2Fphialdelphia-hard-rioc%2F" title="Philadelphia Hard Rock"%3EPhiladelphia Hard Rock%3C/a%3E%3C/strong%3E%3C/p%3E%3Cp%3ELocated+in+the+historic+Reading+terminal+train+station%2C+Hard+Rock+Cafe+was+established+on++January+15th%2C+1998%0A%0ANot+much+have+we+known+about+this+cafe+in+Philadelphia%2C+but+we+know+about+one+thing.%0A%0AHRC+is+known+for+its+collection+of+rock-and-roll+memorabilia.+The+cafes+solicit+donations+of+music+memorabilia+but+also+purchase+a+number+of+items+at+auctions+around+the+world%2C+including+autographed+guitars%2C+costumes+from+world+tours+and+rare+photographs%3B+these+are+often+to+be+found+mounted+on+cafe+walls.+The+collection+began+in+1979+with+an+un-signed+Red+Fender+Lead+II+guitar+from+Eric+Clapton%2C+who+was+a+regular+at+the+first+restaurant+in+London.+Clapton+wanted+management+to+hang+the+guitar+over+his+regular+seat+in+order+to+lay+claim+to+that+spot%2C+and+they+obliged.%0A%0A%0A%0ACONCEPT+DESIGN%0A%0AThe+first+thing+a+memorabilia+designer+takes+into+consideration+when+planning+a+new+location+is+just+that%3A+the+location.+Then+the+designer+is+pulling+inspiration+from+that+location%2Fcity%2C+from+its+traditions+and+its+musicians.+The+next+thing+is+look+at+the+space%2C+the+layout+of+the+property+and+the+individual+rooms%2C+halls%2C+and+spaces+within+the+Cafe+or+Hotel.+Starting+with+the+larger+pieces+%28instruments+and+clothing%29+of+memorabilia+that+will+be+going+into+the+location%2C+the+designer+will+think+about+the+flow+and+the+feel+of+each+piece+relative+to+pieces+near+it.+This+relativity+could+be+the+similarities+in+the+pieces+%28two+stage+costumes%2C+for+example%29+or+music+styles+of+the+musicians+represented+or+the+cities+from+which+the+musicians+hail.+After+the+%E2%80%9Cbig%E2%80%9D+pieces+are+set%2C+designer+starts+to+adding+letters%2C+photos%2C+concert+posters%2C+and+gold+records+to+the+mix%2C+to+tell+the+story+of+that+property.%0AOnce+the+placement+of+every+piece+is+set%2C+it+is+time+for+framing.++Once+there%2C+it+can+take+anywhere+from+4-6+weeks+for+the+memorabilia+to+be+framed%2C+then+sent+back+to+Hard+Rock+and+readied+for+their+final+shipment+to+the+Cafe+or+Hotel.+From+there%2C+the+designer+travels+to+the+property+and+works+with+installers+to+realize+his+initial+design+and+get+everything+set.+It+doesn%E2%80%99t+always+run+smoothly%2C+but+everyone+rolls+with+the+punches+and+is+always+prepared+for+unexpected+circumstances%2C+whether+its+a+TV+placed+where+it+wasn%E2%80%99t+expected+or+a+large+empty+space+on+a+wall+that+wasn%E2%80%99t+included+in+the+initial+designs.%0AIt+usually+takes+anywhere+from+9-14+weeks+on+a+single+property.+%0A%0A%0A%0A%28Hradrock+Cafe.com%2C+wikipedia%29%3C/p%3E){kind=link}
Philadelphia Hard Rock
Located in the historic Reading terminal train station, Hard Rock Cafe was established on January 15th, 1998
Not much have we known about this cafe in Philadelphia, but we know about one thing.
HRC is known for its collection of rock-and-roll memorabilia. The cafes solicit donations of music memorabilia but also purchase a number of items at auctions around the world, including autographed guitars, costumes from world tours and rare photographs; these are often to be found mounted on cafe walls. The collection began in 1979 with an un-signed Red Fender Lead II guitar from Eric Clapton, who was a regular at the first restaurant in London. Clapton wanted management to hang the guitar over his regular seat in order to lay claim to that spot, and they obliged.
CONCEPT DESIGN
The first thing a memorabilia designer takes into consideration when planning a new location is just that: the location. Then the designer is pulling inspiration from that location/city, from its traditions and its musicians. The next thing is look at the space, the layout of the property and the individual rooms, halls, and spaces within the Cafe or Hotel. Starting with the larger pieces (instruments and clothing) of memorabilia that will be going into the location, the designer will think about the flow and the feel of each piece relative to pieces near it. This relativity could be the similarities in the pieces (two stage costumes, for example) or music styles of the musicians represented or the cities from which the musicians hail. After the “big” pieces are set, designer starts to adding letters, photos, concert posters, and gold records to the mix, to tell the story of that property. Once the placement of every piece is set, it is time for framing. Once there, it can take anywhere from 4-6 weeks for the memorabilia to be framed, then sent back to Hard Rock and readied for their final shipment to the Cafe or Hotel. From there, the designer travels to the property and works with installers to realize his initial design and get everything set. It doesn’t always run smoothly, but everyone rolls with the punches and is always prepared for unexpected circumstances, whether its a TV placed where it wasn’t expected or a large empty space on a wall that wasn’t included in the initial designs. It usually takes anywhere from 9-14 weeks on a single property.
(Hradrock Cafe.com, wikipedia)